Ned Daly 

Ned Daly is a sustainability strategist with Diversified Communications. He has worked on sustainable markets in a variety of resources for 25 years. Ned worked in seafood for the last decade with SeaWeb, Previously he was director of RugMark International (now GoodWeave), a certification program for child-labor-free rugs coming from Southeast Asia. He also served as chief operating officer for the Forest Stewardship Council in the United States, managing relationships with industry leaders and a diversity of key stakeholders including conservation nongovernment organizations, policymakers and industry trade associations. Ned has also worked on sustainable markets in the agricultural sector and the relationship between resource extraction and ecosystem health. He lives in Alfred, Maine.

Ned's Bounce Beyond role

My role with Bounce Beyond is to lead the Seafood CoNECT by providing a conduit between the Bounce Beyond Team and the sustainable seafood movement. The work is focused on introducing the value of systems and transformative thinking into the community and to support implementation of a more coherent sustainability system in seafood. The intention is to increase the sphere of influence of sustainable seafood stakeholders to address issues like plastics, climate change, fair labor practices, illegal fishing and weak governance and to increase the sphere of influence to drive the uptake of sustainable practices deeper into the seafood industry.